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What Is Alexa and Why Does It Matter?

As my weekend post for this week, I’d like to reblog this post from Handz Studioz. Alexa is a powerful tool, and The Bengal Review was just ranked, coming in at around 20 million. I would encourage you to install the Alexa toolbar to help create traffic for your favorite websites.

Handz Studioz

Have you ever visited a website and wondered, “How popular is this site compared to others in the world?” Or perhaps, “What’s the most popular website in the world?” Alexa.com has the answer for you.

Alexa Logo (from Alexa.com)

Image from Alexa.com

Alexa is an Amazon.com company that tracks visitors to websites, and then ranks those sites based on the number of views that it gets. Not surprisingly, Google is #1, Facebook #2, and YouTube #3. The way Alexa works via a toolbar/plugin that users can install to their browser; Alexa looks to see, for instance, ‘OK. How many toolbars (equivalent to visitors) visit example.com? How many views does example.com get?’ Alexa is regarded pretty much as the gold standard in basic web analytics, along with Google Analytics.

Now, let’s look at the second part of the question: why does Alexa matter anyway? Well, let’s give an example. Let’s say that here at Handz…

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