This is the first of our weekend posts. From now on, The Bengal Review will make posts on weekends, with necessary update posts coming throughout the week.
While following Apple for several years now, I have not seen such a significant product announcement as was made Tuesday at the Flint Center in Cupertino. Not only did Apple make crucial and significant updates to staples in their product line, but they introduced two new spectacular Apple lines that I think will make Apple a huge success in the future.
Here’s a breakdown of the basics of what went on at this groundbreaking Apple announcement:
The iPhone was updated with two new models: the iPhone 6 and the iPhone 6 Plus. The iPhone 6 clocks in at 4.7 inches, while the 6 Plus measures 5.5 inches. I think that Apple’s decision to break into the “phablet” market was well-founded, and I think that both the 6 Plus and the 6, with their larger resolutions, faster chips, and overall advancements in design, will be huge successes. The iPhone 6 starts at $199 for 16GB, and the iPhone 6 Plus starts at $299 for 16GB.
The next announcement Apple made at this event was the fact that iOS 8 will be launching officially on September 17. iOS 8 will complement these new phones well and I think that this software update will be on a large scale well-accepted by Apple customers.
Next, Apple announced Apple Pay, a NFC-based service that allows the user to input their credit or debit card information into Passbook in iOS and then be able to use Touch ID to make safe, private, and secure payments at any of the 220,000 touchless-payment stores around the country and several huge retailers. I was so excited when I heard about Apple Pay. Customers are always looking for seamless ways to combine different parts of their lives, and this service will help organize transactions and make them easier and more private. Apple has partnered with American Express, MasterCard, Visa, and all the major banks to provide the financial resources for this service. Apple Pay will be available for the iPhone 6 and iPhone 6 Plus.
Finally, the last major announcement Apple made at this presentation was of the Apple Watch. People had been waiting for an iWatch or a smartwatch made by Apple for a VERY long time. In fact, I posted on The Bengal Review about 18 months ago about whether the iWatch (Apple Watch) would be a good idea for Apple to produce. After finally seeing how amazing Apple has designed the Watch and how spectacular the product and its specs appear at first thought, I think that the Apple Watch is going to be an amazing seller and is definitely going to be a part of Apple’s future. Basically, the Apple Watch operates using a Digital Crown, like the crown which adjusts the time on a physical watch. The demo of the watch at the presentation showed several apps that are uniquely designed for the Apple Watch and a very user-friendly, intuitive, and innovative design with regards to gestures and touch-screen usage. I don’t think that the small size of the screen is going to be a problem for consumers because Apple is going to provide two sizes of the watch, probably at around the same price. It is also compatible with many different designs, colors, and themes, and comes in three distinct collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. It doesn’t come out until early 2015, however, because it has not yet been approved by the FCC. When it does, it will start at $350, and can pair with the iPhone 5, 5C, 5S, 6, and 6 Plus.
Apple has just broken into the phablet market, the smartwatch market, and the mobile payment market, and because they seem to have done an amazing job as usual making products that people will love when other products in these categories (Samsung Galaxy Gear) have failed, I think that these new products and services will be huge successes for Apple.
What do you think? Please leave a comment below with your opinion and reblog this post in order to foster some good discussion.
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